Privacy Policy

1. Commitment to privacy

MetricLab respects your privacy and is committed to handling your data with transparency and responsibility. This policy describes what information may be collected, how it is used, and which third-party tools are used on the site.

2. Information collected

MetricLab collects only the information necessary for the site to function and to improve the user experience.

The following may be collected:

  • Information submitted voluntarily through contact forms, such as name, email, and message;
  • Technical and browsing data, such as IP address (anonymized when applicable), browser type, operating system, pages visited, browsing time, clicks, and interactions.

MetricLab does not collect sensitive data or personal information beyond what is necessary for the purposes described in this policy.

3. Analytics and monitoring tools

The site uses third-party tools for performance analysis and experience improvement:

  • Google Analytics - an analytics service provided by Google that helps understand how visitors use the site. Google Analytics collects browsing information such as pages visited, time spent, and interactions with the site. These data are used only for statistical purposes and service improvement. The IP address may be anonymized whenever applicable.
  • Microsoft Clarity: used to understand general page interactions, such as clicks, scrolling and navigation, helping identify usability issues and improve the site experience.
  • Google Search Console and Bing Webmaster Tools: used to monitor search presence, indexing performance, aggregated search queries and possible technical crawling issues.
  • Plausible Analytics: We may use Plausible Analytics, a privacy-focused analytics platform, to measure website usage and improve our services. Plausible is designed to minimize data collection and does not rely on cookies by default.

These tools may collect technical browsing data through cookies or similar technologies. The information is processed in aggregate form and is not used for direct user identification.

4. Use of information

Collected information is used exclusively to:

  • Respond to messages sent through the contact form;
  • Improve the site's operation, usability, and performance;
  • Analyze access statistics and browsing behavior;
  • Personal data is processed based on MetricLab's legitimate interest in improving its service, or with the user's consent, when required by applicable law.

5. Cookies

MetricLab may use cookies and similar technologies for the site's basic operation and to collect usage metrics through analytics tools.

Users may manage or disable cookies in their browser settings.

6. Affiliate links

The site may also contain affiliate links. Where applicable, these links are technically identified with rel="sponsored", and MetricLab may receive a commission at no additional cost to the user.

7. Data sharing

MetricLab does not sell or commercialize personal data. Technical data may be processed by third-party services, such as Google and Microsoft, according to their own privacy policies.

Depending on the tool used, data may be processed and stored on servers located outside the user's country of residence, in accordance with the policies of the respective providers.

8. Storage and security

Information may be stored securely by the hosting services and platforms used.

Reasonable measures are adopted to protect data against unauthorized access, loss, or misuse.

9. Data subject rights

Under applicable law, users may request information about their personal data, correction, or deletion, when applicable, through the contact channel available on the site.

10. Changes to this policy

This Privacy Policy may be updated periodically. The most recent version will always be available on this page.

11. Contact

If you have questions about this Privacy Policy, use the site's contact page.

12. Last update

Updated in July 2026.